I am an Urban Planner by profession. A lesser known profession in a modern world. Yes, it is indeed a profession which remains largely unknown to the general public and even to concerned agencies. This is a major setback for the profession and he gravity of the problem might not reflect in mere words.
The problem is the gigantic awareness gap. The well known professions include doctors, lawyers, pilots, builders, chefs, mechanics but not urban planner. This can be attributed to the less publicised profession and the absence of information about it from the text books provided to school kids. Neither do movies ever focused on this profession nor any significant attempt was made to increase awareness about the same.
Some have a vague idea about the profession and often confuse it with “Architecture” . Those who have a slight better understanding about planning defines it in their simplest words as Professional who put right things at right places by making master plans and policies. There also exist a completely different group of people who thinks if the profession similar to wedding planner, even planner or just anything with which they can associate planning. People do realise that planning is important but this is not because of their knowledge about the profession but because of the “obvious” reasons and common sense as everything requires planning. They take the generic & dictionary meaning of “Planning” into account while developing their understanding about it.
Very few individuals (about a millionth fraction of billion of humans) outside the profession are aware about Urban Planners. Those pursuing planning have hard time explaining what planners do because of the complete lack of idea about planning in mind of people. Even after decades of existence of this profession, it still remains largely unknown.
The tricky part is that its almost impossible to put Urban Planning in simple words or 2-3 sentences. Squeezing a enormously broad profession into few sentence isn’t a easy task. When asked about what do Urban Planners do they tend to start with phrases like master plans, land use plans, zoning, policies & use other jargon. The listener becomes clueless about what is being discussed about and loses interest. Its important to be on same level to make others understand of the countless things which planner do and are capable of doing. If a person is interested than its an awesome moment and feel proud to explain about your work.
For a mature audience you can start with dividing it in three parts:
- What is Urban Planning
- What urban planners do
- Give some examples of concerned agencies
This will help the person in developing relation between the planning profession and their existing thoughts about the same. Pete Sullivan, AICP, Senior Associate with Clarion Associates in North Carolina starts the description as
“Urban planning means making places better by putting the right things in the right place.
It is an urban planner’s job to decide which things—like buildings, roads, and parks—should go in which places. ”
An alternate but simple & short description of Planning by Planetizen
“A professional practice and an academic study focused on the future of built environments and connected natural environments—from the smallest towns to the largest cities and everything in between.”
Trying a similar or a simpler approach than your existing attempts will help you convey a simpler and more effective message and make people learn more about the profession.
Source: Planning Tank