The Power of Geo-Apps
Focused Tools that Solve Problems
With billions of users worldwide, Apps are a technology trend that has captured the world’s attention. Online maps provide the information that powers the use of GIS. And every map has an interface—a user experience for putting that map to use. These experiences are Apps, and they bring GIS to life for users.
The Rise of Spatially Intelligent Apps
Apps are lightweight computer programs designed to run on the web and on smartphones, tablets, and other mobile devices. GIS apps are a special breed; they’re map-centric and spatially aware. Seemingly overnight, apps are ubiquitous. Billions of people worldwide run them in their web browsers, on computers and, of course, on their mobile devices. Creating interesting geographically aware apps is now within your reach. From the intuitive Story Map app and Web AppBuilder to the app collection for your smartphone and tablet, the technology required to deploy highly effective apps that can really engage an audience is accessible.
Apps are often built around targeted workflows that deliver streamlined user experiences. They’re designed to guide users through specific tasks, to show just the data that is required for that task, and to allow ease of communication of your message. This chapter shows where apps come from and how you can start to create your own. It explores some of the innovative ways that apps are being used to do real work with ArcGIS. You’ll discover ArcGIS apps for the work you do, no matter what the task or the device. Need to collect data in the field? There’s an app. Need to share your data with the public? There’s an app for that, too. Whether you’re managing a mobile workforce, creating a geolocation startup, or looking for innovative ways to share your information in a useful and meaningful way, apps are your way to do that.
Now we’ll share ideas about almost a dozen different things that can be done with apps. As you read through, think about what it is that you need to do that could fit into one of these patterns.
Tell a Story
You can author a story map fairly easily by choosing from the many storytelling narrative styles offered in ArcGIS to bring your data to life. Story map apps combine maps with rich narratives and multimedia content that connect with an audience and keep them engaged.
Engage with Users
Map-centric apps offer an exciting and engaging way to publish your geographic information. When you can interact with a live map, send queries back to the GIS of the world, have the app follow you and alert you when you get certain places, all of a sudden you’ve got something very powerful and engaging because the experience is personal and familiar to you.
Apps provide the interface for the efficient collection of spatial data. You can work offline in the field with a native data collection app or employ crowdsourcing or VGI (volunteered geographic information) using a web app.
The dramatic rise of high-powered, smart mobile devices means that almost everyone has a highly capable sensor in their pocket. This opens mobile data collection to almost every organization or person in the developed world. Big strides in cellular and mobile infrastructure have allowed GIS apps to be deployed in even the poorest regions internationally. The ubiquitous presence of handheld devices is being leveraged as a data collection tool very successfully throughout the world.
Answer Questions through Analysis
Geographic insight is often the best way to answer pressing questions. Overlaying multiple layers on a map and analyzing them with advanced spatial models can highlight relationships that are not otherwise apparent. Knowledge workers using ArcGIS have the power to build models to answer almost any question, from where to locate a new facility to finding areas most at risk.
Open your Data
Building open data portals provides public access to your authoritative data. Branded web apps allow you to share your data in ways that are easy to search and explore. Open Data lets you be part of a worldwide community of geodata content curators. To learn more, visit ArcGIS Open Data online.
Location may be front and center; meanwhile intelligent analysis runs invisibly in the background. Without distracting users from what they are trying to do, these background services allow alerts to be fired off when you need them. For example, when the device (and of course the user holding it) enters a certain area where hazardous materials are located, a “geo-fence” can warn them.
Track and Monitor
Knowing where workers are and keeping them safe and informed may be the difference between profit and loss—or even life and death. Device location sensors can be plugged into apps to record critical data to your operations. Spatial data also can be gleaned from other data sources, such as Twitter feeds, to help show patterns.
Identifying your location and generating routes and directions help to keep your users moving in the right direction (even onto private roads or inside buildings). With the rich geocoding and routing services provided by Esri or through your own organization’s locators and networks, everyone can get around quickly and efficiently.
To control and plan operations you need to know where things are located and what their current conditions are. Pairing infographic displays with spatial location can be the most effective way to visualize an operation and communicate a management plan. Whether you are in the office or on the go, native and web apps help you make decisions.
Add Demographic Context to your Maps
Esri Insights is a powerful web app that allows users to visualize demographic information about almost any area in the world. Gain deeper insight into the facts and dominant characteristics of your neighborhood or about your current location.
Integrate with your Business Data
Esri Maps for Office helps you integrate information from Microsoft Office products like Excel and PowerPoint with your web maps. See your Excel spreadsheet data mapped within the Excel environment and updated automatically as you work on your spreadsheet.
This post is excerpted from The ArcGIS Book: 10 Big Ideas about Applying Geography to Your World. The twin goals of this book are to open your eyes to what is now possible with Web GIS, and then spur you into action by putting the technology and deep data resources in your hands. The book is available through Amazon.com and other booksellers, and is also available at www.TheArcGISBook.com for free.